Geological layers Tall TOTE
Art Director: Graham Sims
Account Manager: Brian Lehman
Graphic Designer: Caroline Smith
Additional Assitance: Michelle Pecoraro
Grand Canyon Association
Smith-Western Co.
2019
Grand Canyon Association approached us with a brief to create a tall tote that is both informative about the canyon’s structure and fun.
The initial image was provided to us with the request to place it on a tall tote bag. Wanting to preserve the identity and feel of the image, the decision was made to have the hem of the bag mimic the border of the image.
The client wished to push it more and looked to a Scandinavian-inspired design we offered that year. An image was then drawn up in Adobe Photoshop and moved into Adobe Indesign for vectoring and production purposes. Additional passes were made on the manufacturing side resulting in the final product printing in vibrant blues and not teals.
